The six principles of persuasion by Robert Cialdini (VIDEO)

The six principles of persuasion, from a study conducted by Robert Cialdini, allow through “persuasive communication” to avoid falling in the traps of the influence and at the same time produce lasting changes.

Learn how to formulate requests that cannot be rejected, identify and perceive the motivations of rejects , learn how to make mutual concessions and to say no, are all the objectives of the teachings of Prof. Cialdini.


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