Principles of Persuasion®


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Based on Robert Cialdini’s evidence-based studies on the psychology of persuasion, this course provides participants with current scientific insights into what causes people to change. They will learn about, and practice, six principles of persuasion that are fundamental in life. These principles are universally effective across the globe in causing people to say “yes” to our requests.

The course will also show how to apply the principles in an ethical manner to solve difficult, real-world problems by engaging participants in various practice exercises. This course is delivered by a “Cialdini Method Certified Trainer.”

Key Learing Points

  • Influencing people regardless of their nationality, education or background
  • Being persuasive without being deceptive
  • Identifying and perceiving the reasons for rejections
  • Learning to make mutual concessions and how to say “no”

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